Hi everyone. It’s with a lot of gratitude and some sadness that after 12 years in business, we’ve decided to wind down operations for Pyne & Smith here in California as we return to the UK.
There are so many factors that have been stacked against us - the last 14 months have gotten exponentially harder as a small, slow fashion business that’s made in the US. Our existing customers have been incredible, beyond supportive which I think is every brands dream! But finding new customers has become our biggest pain point, due to ever changing algorithms, AI and an increasing dependence on paid ad’s - we dedicated ourselves to doing absolutely everything we could to keep this business going, but it feels unsustainable, running faster & trying harder, almost the polar opposite to what a slow fashion brand should be.
I’m not sure what the future holds, but for now, we will be winding Pyne & Smith down and closing our doors here in California in early summer of this year, and we will removing back to the UK.
Thank you for being here and for being the most incredibly supportive community, I realized very early on that these dresses were special in how much they united people - and I hope they continue to do so for many years to come.
Cheers,
Joanna x